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WhitepapersAn Integrated Approach to Digital Marketing Through Web AnalyticsThis whitepaper discusses the benefits that web analytics has in store for digital marketing. It further explains the advantages of web analytics for marketers in improving the efficiency of their search engine marketing, email marketing, content management and ad serving efforts. Alleged Improvements to COAST-Certified Versions of 180solutions' Software This whitepaper is on 180 solutions, a contextual advertising company. According to its report the advertising company makes and distributes several soft ware applications including the 180 search assistant and zango. Quality of Service Composition and Factoring in Composite Web Services Based Business Process This whitepaper discusses the challenges in re-engineering police IT systems and transforming them into co-coordinated web services. The author analyses the issues associated with web services with web services flow graph (WSFG).The issues like publishing an aggregated service, advertising collective service capabilities etc are other important concerns of the paper. Automatic Ad Blocking: Improving Ad Block for the Mozilla Platform Advertising in the World Wide Web is believed to pose security threats to the users. Many perceive it as nuisance too. So blocking them is the only way out to improve the users’ browsing experience. This whitepaper discusses Ad Block, an advanced blocker that will block limited HTML elements for Mozilla browsers. It further explains about Ad Block’s shortcomings and remedies. |
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