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Text Ads: Small but PowerfulText web ads make for an interesting discussion. Many argue whether or not text ads will help your site’s visibility on the search engines.Advantages and Disadvantages of Text AdsThere are some disadvantages to text ads. For example, the search engines are working on ways to better filter paid advertisements from their ranking systems. As this becomes more prevalent, having text ads could actually push you down in your search engine ranking. The success that search engines are having weeding out the paid advertising from other forms of linking tends to vary, so adding text links to your site may or may not improve your site’s ranking in the search engines.For now, however, text ads can help your site rise to the top of the search engines, if they are implemented correctly. While the major search engines, such as Google, try not to count the words in advertisements when ranking sites, they have a hard time telling text ads apart from the body of the site. The search engines also rank sites based on the number of inbound links. Text ads count as inbound links. Another benefit of text ads is that they get more click-throughs than graphic ads. Perhaps this is because consumers are learning to tune out graphic ads, but text ads are harder to ignore. In fact, most top listed websites are able to buy their search engine placement because they buy text links to their site. Text advertisements are popular with website owners. They don’t stand out and intrude as much as graphic Internet advertisements. The other benefit of text ads is that the website readers are less likely to know that the link is an ad. Because of this, many website owners are happy to have text web ads on their sites. Continue to: Procedures for Placing Text Advertisements Related ArticlesWhy Can´t I Run My Own Ad Campaign?So, You´re Thinking About Selling Ads on Your Site? We All Hate Pop-Ups, So Why Do Advertisers Use Them? Video Ads Open Up New Online Marketing Possibilities
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