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Track Your Ad Dollars, Don´t Throw Them Away!

If you are involved in Internet marketing, then you need a way to track advertising. Without counting how many hits your ad gets,
you cannot understand statistics like your click through rates and so will not be able to judge the effectiveness of your overall ad campaign. You are in effect throwing your money away.

Why is Ad Tracking Important?

Tracking advertisements is extremely important in the high-cost world of Internet advertising. This is because you simply must have a way to judge if your advertising is effective or not. You cannot improve your business by imply placing and designing ads. You need to be sure that your ads are getting hits. This is why you must track advertising! If you know where your hits are coming from, you can better focus your ad campaign. If one particular site is generating a larger number of hits, for instance, you might want to consider placing more ads there. Also, if you are running different types of ads, by keeping statistics, you´ll know which ones are successful and which are not. Consequently, you can concentrate on buying ads that work and abandoning the ones that don´t.

How Ad Tracking Counts Success

Various criteria are used to track the effectiveness of ads. Click through rates, for instance, count the number of users who hit an ad. That number is in turn divided by the number of ad impressions. Click through rates are usually less than one percent. Another way to track advertisements is through conversion rates, which rate refers to the number of users who clicked on the ad and then purchased a product or service. The value and number of the sales of the advertisement compared to the cost of the advertisement is the conversion rate. This figure is highly related to return on investment, which is how much money you earn for each dollar spent on advertising. The marketing cost per sale is similar to the conversion rate. You take the cost of the ad and divide it by the number of sales that come directly from that ad. This will tell you exactly how much money you are spending on that ad in order to make a sale. This is one of the best ways to track your ad.

Clicking Fraud

Clicking fraud is a big problem related to pay per click advertising. In this advertising scheme, the advertiser pays the webmaster a fee for every click their advertisement receives. A line of fraud has developed where people who have no intention of becoming a customer click on the advertisement to raise the cost of the advertisement, bringing in more money to the webmaster. Many ad tracking software programs help to combat click fraud.

Great Ad Tracking Software

The easiest way to gain access to these various statistical numbers for evaluating ad effectiveness is to use one of the many ad tracking software packages on the market today.

Adsense Gold

Adsense Gold allows you to track the click through rate of your advertisement. The software comes with an informative e-book that will help teach "newbies" the art of advertising with Google and the other search engines. AdSense Gold uses the AdSense Tracker which is a MySQL server database for calculating the click through rates of every page you own. The software also tells you which colors and formats are working best for you. Finally AdSense Gold helps you know for which search engines your site should be optimized. The package costs $97.

Hypertracker

Hypertracker is an ad tracking system that costs $19.95 per month. The program allows you to quickly shift through the ads you are monitoring and to filter out the non-productive ones. Hypertracker uses a HTML code to track both sales and other actions, such as newsletter sign-ups from each of your advertisements. The system color-codes your information so you can quickly see which campaigns are the most effective. It also tracks cost-per-click and cost per sale information.

Continue to:  AdWatcher as one of the Best Ad Tracking Software
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How Can I Integrate Ads Without Trashing My Site?

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