Types of Rich Media Companies

AdIterax offers expandable ads, floating ads, video ads, corner peel ads, and sliding billboard ads. They also have the ability to create customized formats for their customers. They support all rich media formats. (Prospective customers can request price quotes.) The company also offers the adInterax Design and Management Suite, which allows customers to create their own formats.

Superstitials

Superstitials were created by Unicast and are ads that pop up and provide the viewer with both sound and animation.

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The user has the ability to close the ad, which will otherwise run for approximately twenty seconds. These ads attempt to make Internet advertising more like TV advertising. Expect to pay a little more for superstitials, because Unicast charges a fee every time a company uses their technology.

Eyeblaster

Eyeblaster offers many advertisement types, including floating ads, videostrips, expandable ads, wallpaper ads, window ads, and floating expandable ads. Their main platform, the Eyeblaster Rich Media Platform, was developed in 1999 and has been considered to be the cutting edge of rich media advertising since. This platform allows agencies and publishers alike to create and oversee their rich media ads.

EyeWonder

EyeWonder was the first company to develop instant play video ads, which are an extremely effective type of rich media ad. The company´s experienced sales consultants work individually with clients to arrive at custom ad campaigns at an affordable price.

PointRoll

PointRoll incorporate the most up-to-date features such as streaming video, instant e-mails, and polling into their rich media ads. The company offers expandable, floater, snap back, and fold over ads. (Fold over ads are a unique option that tempt the user to open a corner to reveal the remainder of the ad.)

Brilliant Digital Entertainment

Brilliant Digital Entertainment is striving to make 3D advertising the Internet norm. The company has an excellent reputation for customer support and for working closely with customers to create stunning rich media presentations.

The Future of Rich Media Advertising

Rich media ads are well on the way to becoming the dominant form of online advertising. As broadband connectivity becomes the norm and banner ads continue to be overlooked by Internet users, rich media will become the best option to attract traffic and sales. Rich media effectiveness continues to improve, so that companies that are serious about building traffic should consider the potential of this technology. Currently the best Flash ads are the most likely way to attract new customers. If you are in the market for Internet advertising, take a second look at rich media ads.

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