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Video Ads Open Up New Online Marketing PossibilitiesWhat is Video Advertising?Online video advertising is popping up all over the Internet. As more and more people are becoming connected to the Internet via broadband connections, the disadvantages of slow load speeds are no longer a major concern with online advertisers.Video advertising is advertising that incorporates streaming video. Streaming banners are an example of video advertising. With this type of ad, the video is confined within the boundaries of the banner ad, which is excellent because it can run without hindering the user from viewing the remainder of the website. Streaming video in the body of an email is another popular form of video ad. What do video ads usually contain? Think of it like a miniature TV commercial. It might include a demonstration of a product, a testimonial about its effectiveness, or employ a clever "plot" to achieve better "branding" or recognition for the items or services in question. Online video ads are also quite popular with political candidates and for displaying movie previews or "trailers." While this is a newer venue of online advertising, it is growing steadily. Statistics project that the amount of money spent on online video ads will reach $657 million by the year 2010. The growth stems from the growing popularity of broadband connections. The disadvantages of online ads used to be that they significantly slowed load speed for users on a dial-up connection. As dial-up eventually phases out, this will no longer be a concern. Online Video Ad CompaniesThere are several companies that offer online video ad services. Here are some of the most popular.EyeblasterEyeblaster offers a product suite that is all encompassing. They allow their users to create interactive and standard ads, including advertising video. Their rich media platform handles all popular formats. Users can easily track their ads. The Video Studio component allows users to make full-screen video ads quickly and in multiple formats. The company´s video services are included in their total suite package. Visit eyeblaster.com for contact and pricing information.UnicastUnicast is another service that offers advertising video services. Their video service plays streaming video at a much frame rate than that returned by traditional streaming video technology. Their video service is included in their advertising package. To find out more about their price structure and services log in unicast.com.Continue to: Best Online Video Advertising Companies Related ArticlesWhy Can´t I Run My Own Ad Campaign?Text Ads: Small but Powerful So, You´re Thinking About Selling Ads on Your Site? We All Hate Pop-Ups, So Why Do Advertisers Use Them?
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