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Major Advantages of Internet Buttons

There are many advantages to web buttons. The Internet advertising cost is the biggest benefit. An animated web button,
for example, can be more affordable than a static banner ad, and might draw more attention to your site. Keeping costs down is always a goal of those who are placing online ads.

Another benefit to buttons is that their small size will not hinder the load time of the site. Website owners are going to be more likely to allow button ads on their sites for this reason.

Buttons have the same click through and branding potential as banners. Click through refers to the number of visitors who are drawn to the site through the ad. Branding refers not to the visitors to the site, but rather to the extent to which they become exposed to the business or product. While a visitor may not click on the ad and buy something on one visit, good brandings means they will be likely to remember the product or service and turn to it in the future.
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Buttons provide great click through and branding and are a more affordable web advertising option.

Positioning of buttons may be a benefit as well. Since web advertising is becoming so prevalent, many people who surf the web do not even look at the large banner ads at the top of a site. Buttons, however, are positioned next to the body of the site. This is possibly a better placement, as the visitor will be drawn to the ad while reading.

Buttons are Great for Small Business

People who run a small business, non-profit, or individual website should look at buttons as an advertising strategy. They are easy and inexpensive to generate using simple graphic software. Consequently, buttons are well suited for seasonal events and small limited-time sales.

Design Considerations

While it is perfectly possible to design your own button advertising, you may want to ask yourself if this is the best strategy. Given the limited "real estate" of a button, they must be well-designed to capitalize on that space and to elicit click throughs. If you are not skilled graphically, you may want to get some help with your button design. At the very least, spend some time surfing the net and observing which buttons attract your attention and why. After all, imitation is the sincerest form of flattery.

Because smaller websites often have a limited budget for advertising, Internet buttons are one of the best options to achieve visibility. Internet buttons look great, but they do not cost as much as banner ads and other forms of advertising. Buttons are an excellent way to keep down Internet advertising cost.
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