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Can´t Afford Banner Ads? What About Buttons?What is a Button Ad?A button ad is like a banner ad, but smaller. Such ads contain web button GIFs, which create interesting pictures that draw the reader´s eye. Web buttons come in four main sizes, 120 x 90, 120 x 60, 125 x 124, and 88 x 31. (Sizes refer to the pixel dimensions of the buttons.) There are also non-standard button ads that are common. (Note that non-standard sizes might cost a little more than a standard button size.)Banner advertisements usually show up at the top of a website. Buttons, on the other hand, tend to be placed on the right or left of the page text, towards the middle of the page. The best placement for advertising buttons is "before the fold," which means situating the button in the site before the user has to scroll down. Internet readers tend to scan-and-go when they read information. If they have to scroll down before they get to your link, they might miss it. Sometimes buttons appear in a combination block with three different ads. This can help to make more affordable web advertising as the cost is shared between three sites. Buttons are often seen on blogs because they do not distract from the content but allow the blog owner to earn some income. Advantages and Disadvantages of Web ButtonsAs with any form of Internet advertising, there are advantages and disadvantages to advertising with web buttons. By thinking through these pros and cons, you as the advertiser will know better if web buttons are the right option for your needs.DisadvantagesThe main disadvantage to Internet buttons is that they are smaller than banner ads. This might mean that you cannot fit quite as much information in the ad. You will need to make the button as striking as possible to draw browsers to your site.Continue to: Major Advantages of Internet Buttons Related ArticlesBest Eye-Catching Rich Media AdsPair Offline Ads with Your Online Marketing Campaign Calculating Ad ROI is More than Just Numbers Online Advertising Has Nowhere to Go But Up!
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