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Some of the Best Advertising Networks

The following network services are considered to be one of the
most popular advertising networks:
AdDynamix/Pennyweb Networks
AdDynamix/Pennyweb Networks offers only a few ad options, such as 468 x 60 banners, skyscrapers,
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and pop-ups. The company has a floating ad form called AdFlys. The network is content specific and allows advertisers to choose the type of content with which they want their ads to appear. AdDynamix also allows advertisers to easily target a specific audience. They do not specify a minimum traffic level. Certain ad formats, such as pop unders and floating ads, can only be created once in a twenty-four hour period.
Blue Lithium
Blue Lithium is a newer site. They have around 1,000 sites in their network. The plans offered include direct response ads, lead generation ads, and ads looking to increase branding. The company uses AdVelocity software to analyze ad campaigns and to help with better ad placement. Sites that are not performing are removed from the network. Blue Lithium does do not specify a certain number of impressions, but they do require the sites in their network to be high quality.
Casale Media
Casale Media requires the sites in their network to have 10,000 monthly hits. The company has several ad styles including pop-unders, leaderboards, skyscrapers, and banners. They also have interstitials and overlays. Casale Media claims their network reaches a hundred million users in the United States alone. They have programs designed for brand targeted ads and direct response ads. There are 200 specific channels in their network, which equals some 6,500.
Premium Network
Premium Network has the ability to target specific domains, such as .com .edu and .net. They target states, zip codes, and countries for their ads. Ads can be targeted to specific browsers and operating systems. This is a great network to use if you have very specific target audience specifications. They do not state a traffic minimum for their sites. They specialize in taking advertising "Beyond the Banner" creating both online and offline campaigns.
FeedBurner
FeedBurner is different than the other networks, as it is designed specifically for bloggers and podcasters. They have more than 240,000 publishers on their network. FeedBurner allows advertisers to advertise in feeds that make their way to blogs and podcasts, which is a good method to get around pop-up blockers and spam filters. Feed readers have subscribed to receive that particular feed, so you can be certain that you know your targeted audience well.
24/7 Real Media
24/7 Real Media has approximately 900 sites in their network. They specialize in CPM ads, and do support PPC ads as well as focusing on large IAD ads. Their minimum traffic is a million impressions per month. The majority of that must be American traffic. The company specializes in advertising for brand recognition campaigns, and allows users to target their audience easily.

Advantages and Disadvantages

There are many advantages to working with an advertising network. First, you know your ad is going to reach a large number of viewers. Second, an advertising network is going to be able to put your ad on many more sites than you would be able to contact on your own. Using an ad network takes a lot of the guesswork out of placing ads.

However, using an ad network takes a little of the control of your advertising out of your hands. You will not necessarily know every single site on which your ad appears. You have to trust the company to find quality sites for you. Some web advertisers are not willing to take this risk.

With that being said, the advertising networks discussed here have passed the test of time, and have proven to have quality advertising partners. If you choose an online advertising company listed here, such as Tribal Fusion, you can have confidence that you are entering a quality network.

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