Online advertising, unlike the conventional mediums, uses the internet and the World Wide Web for advertising. Several variants of online advertising exist such as Banner ads, Floating ads, Takeover ads, Interstitial ads, email marketing etc. All the online advertisements must be simple, clean and interesting. If one needs to market a product or a business online, creating a clickable banner ad can drive traffic to that particular site. By clicking on the banner, user will be taken to the sight. The size, color and design of the banner are crucial factors and can be created by free banner sites. Floating ads appear in the beginning when a particular website is accessed. They are attention grabbing, animated and much attractive than the banner or the sidebar ads. Advertisements which appear between web pages are known as interstitial ads. It is a highly effective means to present an ad which carries large graphical images. If you see a TV commercial running in the browser window, then it is called as unicast ad. The ads, which last for a couple of minutes, will provide the user with more information when clicked on it. Search engine advertising concentrates more on displaying one’s website among the search results. It involves the process of selecting a particular key word, expression or a phrase related to the website by means of paid inclusion enabling it to achieve higher rankings in search results. Pop up advertisements has lost its sheen since pop up blockers prevent it from appearing.

In order to check the progress of the advertisement displayed on the World Wide Web, Ad tracking software is employed. These applications track the many different sites and it displays a result as to how one is doing. This will enable an entrepreneur take important decision regarding where his business needs to go next. There are many revenue models in online advertising such as Cost Per View, Cost Per Click and Cost Per Visitor. Advertisers pay according to the views made by a user view to the website.

Pulling off a successful online advertisement campaign demands maximum efforts to be put in. A well thought out advertisement focusing on the target group will grab more eye balls and can strike a chord with the online community. The future holds good for online advertisement segment since bigwigs such as Google and Yahoo are working on integrating internet and television. Moreover mobiles, especially smart phones are enabling users to access social networks from everywhere. The days of interactive advertisements and online video advertisements are within sight.